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In a crowded digital world, brands are finding an untapped channel. Discover how in-flight advertising provides a captive audience and data-driven, year-round results.
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Criteo's earnings call revealed Wall Street's deep anxiety over AI agents. Can ad tech survive the agentic revolution? Explore the high-stakes debate.
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Meta is investing over $70B in AI to boost ad efficiency. Discover why this pivot is raising CPMs and what it means for the future of your marketing budget.
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The Trade Desk's new AI integration turns publisher content into shoppable ads. Discover how this changes advertising on the open internet forever.
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Discover the strategic shift from fleeting viral hits to building lasting loyalty within niche micro-communities. Learn why this approach is defining modern marketing.
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A landmark antitrust ruling finds Google unlawfully maintained its search and ad monopoly. Discover the verdict's impact on Apple, competitors, and the future of tech.
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Fanta is ditching TV ads for a viral strategy using horror icons like Chucky to own Halloween. Discover how they earned billions of impressions with zero media spend.
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Executive skepticism of marketing attribution is rising. Legacy metrics are failing. Learn the new framework to prove your impact in financial terms and secure your budget.
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Comparative ads can build or break your brand. Learn the strategic rules for honest comparison, picking winnable fights, and avoiding costly backlash. Read more.
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Facing the programmatic DOOH learning curve? Vistar Media launches its free Vistar Academy to upskill marketers on strategy, targeting, and activation. Learn more.
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Meta's latest Marketing API update supercharges Threads ads with 4:5 video, carousels, and PAC. Discover how to leverage these new tools for your campaigns.
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In a saturated market, brands are losing the attention war. Discover how blending OOH advertising with digital experiences creates powerful, unskippable activations.
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Pringles revives its iconic tagline with a modern twist for Gen Z. Discover the strategy behind the absurd 'Duck King' ad and its social-first approach.
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OpenAI's ChatGPT Atlas mimics human clicks, silently draining your ad budget and corrupting analytics. Discover how this AI threatens your ROI and what's next.
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Samsung's latest update puts ads on its premium Family Hub smart fridges. Discover why this move is causing backlash and what it means for your smart home.
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The Trump administration is cracking down on DTC drug ads, reverting to pre-1997 rules. Discover how this move could end TV drug commercials and spark a legal war.
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A top crypto exec reveals why their ad budget is useless on X. Discover the platform glitch that's causing zero impressions and pushing the industry away.
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The ad tech industry runs on 'float,' but rising interest rates and late payments are creating a cash flow crisis. Discover how this squeeze is reshaping the market.
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Stop chasing high click-through rates. Discover why a lower, more qualified CTR can slash your conversion costs and boost overall PPC campaign profitability.
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New research claims audio ads outperform TV and digital. We analyze the strategic reasons why sonic branding, applied early and often, is the future of advertising. Read more to discover the strategic imperative.
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AppLovin stock is up 916% since its IPO, fueled by the revolutionary Axon 2 AI engine. We analyze the $10 billion ad spend run rate and Wall Street's bullish $910 price targets.
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Apple plans to introduce paid search ads into Apple Maps by 2026, targeting a massive $10 billion annual revenue goal. Discover the strategy and implications.
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A deep dive into ad tech's turmoil. Prebid faces a schism with The Trade Desk, Netflix's ad sales boom, and major players realign for a post-cookie world.
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ROAS is a flawed metric. Discover how leading marketers are using AI-driven LTV models and the open web to build more profitable, lasting customer relationships.
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The EGBA unveils a landmark pledge for responsible influencer marketing in Europe's gambling sector. Discover its three pillars for transparency and minor protection.
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Target's 2025 holiday campaign features a viral "hot Santa" named Kris. Discover the dual-campaign strategy designed to cut through the noise and drive sales.
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As Google Ads turns 25, it's replacing manual settings with AI automation. Discover the impact on language targeting and what marketers must do to adapt. Read more.
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Discover how McDonald's and NORD DDB created a brilliant optical illusion campaign in Sweden, using club lights to project subliminal arches on the dancefloor.
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A Paris court convicted TotalEnergies of greenwashing, finding its climate ads misled consumers. Discover how the oil giant's net zero claims unraveled.
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Third-party sellers face rising fees and fierce competition on Amazon. Explore the new strategies for success and the future of this complex marketplace. Read more.
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New regulations threaten to upend the multi-billion-dollar pharma ad industry. Discover how closing a key loophole could end TV drug ads as we know them.
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California just enacted SB 37, a landmark law giving consumers the right to sue over deceptive attorney ads. Discover the impact on the legal advertising industry.
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Taboola and Paramount launch Performance Multiplier, a new AI-powered tool for SMBs to measure and amplify CTV ad impact across the web. Learn how it works.
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Oreo-maker Mondelez is investing $40M in generative AI to create TV ads, aiming for a 2027 Super Bowl spot. Can AI cut costs without losing emotional connection?
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TFG Holding, parent of JustFab, pays $1M to settle claims of deceptive VIP memberships and hidden fees. Learn how their billing practices led to a major penalty.
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With new leadership and innovative tools, OpenX is tackling programmatic advertising's biggest challenges. Explore how they plan to simplify the ad tech ecosystem.
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Google is flattening its ad sales team, cutting management layers to boost speed amid AI competition. Discover the full details of this major restructure.
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Amazon is leveraging its AWS cloud infrastructure to build an advertising empire beyond its own properties. Discover its aggressive new strategy, rock-bottom fees, and why it's a major threat to the ad tech industry.
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