24 Must-Read Books for Mastering Business Fundamentals


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July 27, 2023

It is estimated that there are over 130 million published books worldwide. It is impossible to read all those books in a single lifetime! An average reader, who reads around 12 books a year, will read about 650-750 books in their lifetime. To choose those 700 books, your choices must be cunningly wise to pick the most interesting and informative ones (out of the millions!)

Within the vast realm of literature, the genre of business holds its own power. The business world is continuously evolving, and one must constantly learn and expand knowledge to stay ahead. One way to do so is to self-study through books.

Today, we bring you a selection of 24 books suggested by Patrick Campbell, the CEO of the multimillion-dollar company, Profitwell. The books mention the essential aspects of business fundamentals - and beyond. Prepare to expand the boundaries of your business knowledge!

Books to read for executive excellence: 

  1. High Output Management (Andy Grove): Learn about effective management techniques that maximize productivity.
  2. The Effective Executive (Peter F. Drucker): Unlock the secrets of remarkable leadership, unleash inner efficiency, and flourish executive powers.
  3. Managing Oneself (Peter F. Drucker): Take control of your own professional growth through self-awareness and personal responsibility.
  4. Powerful (Patty McCord): Uncover valuable insights from the former Netflix Chief Talent Officer on building high-performance teams. 
  5. Zero to One (Peter Thiel): Delve into the world of startups and learn about creating unique value propositions that disrupt industries.

To expand your knowledge of business fundamentals, you need to understand the market with these books:

  1. Economics in One Lesson (Henry Hazlitt): Explore the fundamentals of economics and learn to navigate the intricacies of market forces.
  2. Basic Economics (Thomas Sowell): Dive into economic principles and develop a solid foundation for comprehending market dynamics. 
  3. States and Markets (Susan Strange): Explore the relationship between states and markets in the global economy. 
  4. Alchemy of Finance (George Soros): Examine the complexity of financial markets and the art of successful investing.
  5. Law and Economics (Robert Cooter and Thomas Ulen): Understand how legal systems shape economic behavior and outcomes.

Business is about endless interactions. Read these books to better understand human behavior: 

  1. Games People Play (Eric Berne): Explore the complex dynamics of human interactions and communication. 
  2. Nonviolent Communication (Marshall B. Rosenberg): Learn the art of compassionate communication and build better relationships. 
  3. Things Hidden Since the Foundation of the World (René Girard): Delve into the deeper motivations behind human behavior and social structures.
  4. Wanting (Luke Burgis): Gain insights into desire and how it influences decision-making and human behavior. 

Critical thinking is the totem in business; explore these books to enhance critical thinking:

  1. Thinking in Bets (Annie Duke): Embrace uncertainty, make better decisions, and improve your critical thinking skills.
  2. Superforecasting (Philip E. Tetlock and Dan Gardner): Learn to make accurate predictions and become a better forecaster. 
  3. Critical Systems Thinking (Michael C. Jackson): Expand your analytical capabilities and develop a systemic approach to problem-solving. 
  4. Great Mental Models (Shane A. Parrish): Master a collection of mental models that enable you to think more effectively and solve complex problems. 
  5. For the Love of Physics (Walter Lewin): Cultivate a scientific mindset and embrace the wonders of the physical world.

They say communication is key. Here are the books for mastering communications: 

  1. Readings in Rhetorical Criticism (Carl R. Burgchardt): Deepen your understanding of persuasive communication and its impact. 
  2. Contemporary Perspectives on Rhetoric (Sonja K. Foss and Karen A. Foss): Explore the evolving landscape of rhetoric and its significance in modern communication. 
  3. History and Theory of Rhetoric (James A. Herrick): Gain historical insights into the art of rhetoric and its practical applications. 
  4. Influence (Robert Cialdini): Discover the principles of persuasion and how to apply them ethically in your marketing efforts. 
  5. The Official TED Guide to Public Speaking (Chris Anderson): Learn from the masters of public speaking and captivate your audience with compelling presentations. 

By immersing yourself in these 24 thought-provoking books, you will embark on a journey of self-improvement, gaining valuable insights into the essential aspects of business fundamentals, market understanding, human behavior, critical thinking, and communication. Expand your horizons, challenge your perspectives, and arm yourself with the knowledge and tools necessary to excel in digital marketing and beyond. So grab these books and dive in!

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