The Aragil blog

blog
June 26, 2025

Wanda James, CU, and the Tea on THC: Race, Cannabis, and a Campus Reckoning

Wanda James challenges CU's THC campaign, sparking debate on race, cannabis, and leadership. Discover the full controversy and its broader impact on Colorado.

June 26, 2025

Kylian Mbappé Joins Accor’s ALL Campaign: A Bold Play for Brand Loyalty and Global Reach

Accor teams up with football star Kylian Mbappé to boost its ALL loyalty platform, highlighting inclusivity, hospitality, and limitless possibilities. Read more.

March 11, 2025

How to Automate Patient Follow-Ups & Reduce No-Shows in Allergy Clinics

Discover proven strategies to automate patient follow-ups and slash no-show rates by 50% in your allergy clinic. Implement digital solutions that save time, boost revenue, and improve patient care.

March 10, 2025

5 Common Marketing Mistakes Allergy Clinics Make (And How to Fix Them)

Discover the 5 costly marketing mistakes most allergy clinics make and learn practical solutions to boost patient bookings, optimize your online presence, and grow your practice in 2025.

March 7, 2025

Digital Advertising for Allergy Clinics: Facebook & Google Ads That Convert (2025)

Learn how to create effective Facebook ads for allergy doctors and Google ads for allergy clinics. Our expert guide covers PPC strategies, seasonal campaigns, and compliance for healthcare advertising in 2025.

March 6, 2025

The Ultimate Guide to Creating the Best Website for Allergy Clinics in 2025

Discover how to build a high-converting website for your allergy clinic. Learn the essential features, SEO strategies, and patient-friendly content that turns visitors into patients.

March 5, 2025

7 Proven Strategies to Grow Your Allergy Practice in 2025 | Patient Acquisition Guide

Discover effective allergy clinic marketing strategies to attract more patients. Learn how digital marketing, referrals, telemedicine, and reputation management can grow your practice in 2025.

October 4, 2024

Performance-Based Digital Marketing Agencies: A Complete Guide

Discover what a performance-based digital marketing agency is, how it operates, and why it could be the best solution for maximizing your ROI in digital marketing. Learn about key strategies, benefits, and the future of performance marketing.

September 19, 2024

Why Your Accounting Firm Needs a Specialized Digital Marketing Agency

Learn why your accounting firm needs a specialized digital marketing agency. Discover effective marketing strategies to attract new clients and grow your business.

September 19, 2024

Harnessing the Power of Digital Influencers: Their Role in Campaign Strategy and Execution

Explore the evolving role of digital influencers in campaign strategy and execution. Learn how they contribute to content creation, audience engagement, and campaign success.

September 12, 2024

How an Architecture Marketing Agency Boosts Your Firm’s Brand and Client Reach

Discover how an architecture marketing agency can boost your firm’s brand awareness, attract high-value clients, and drive business growth through tailored marketing strategies.

September 3, 2024

The 7 Hottest Digital Marketing Trends to Follow

Discover the top 7 digital marketing trends shaping 2024, including AI-powered strategies, omnichannel marketing, and social commerce. Learn how to stay ahead of the curve and boost your business with actionable insights.

August 28, 2024

Unlocking Global Success: The Power of Multilingual Digital Marketing Agency

Discover the importance of multilingual digital marketing for businesses looking to expand globally. Learn how to overcome language barriers and reach a wider audience with our expert guide.

August 28, 2024

How to Spot Influencer Fraud

Protect your brand from influencer fraud with expert tips, real-life examples, and best practices. Learn how to spot fake followers and ensure authentic influencer partnerships with Aragil Marketing Agency’s guidance.

August 28, 2024

Benefits of Hiring a Digital Marketing Agency: Why It's Better to Outsource Your Marketing Efforts

Discover the benefits of hiring a digital marketing agency for your small business or startup. Learn how a professional agency can help you achieve your marketing goals and stay ahead of the competition.

November 30, 2023

Integrating Offline Channels in Digital Marketing

Explore effective integration of offline and online marketing strategies. Gain insights into creating a seamless brand experience and enhancing reach and engagement in this detailed guide. Perfect for modern marketers.

September 21, 2023

User-generated Content (UGC): Harnessing the Power of Your Audience in Digital Marketing

Explore the power of User-generated Content (UGC) in digital marketing. Dive deep into its importance, benefits, best practices, and real-world success stories. Learn how UGC is reshaping brand strategies, offering authenticity and building trust in today's digital age.

September 18, 2023

Connected TV Advertising: The Next Big Thing in Digital Marketing

Connected TV Advertising: The future of marketing is here! Learn how CTV empowers brands with targeted ads, personalized experiences, and measurable results. Dive in!

September 15, 2023

Google’s AI Revolution: Introducing Demand Gen Campaign

Starting in October, all advertisers using Google Ads will gain access to Demand Gen campaigns, and their Discovery campaigns will be eligible for upgrades. 

September 11, 2023

Demystifying CTV vs. OTT: What Marketers Need to Know

Explore the distinctions between CTV (Connected TV) and OTT (Over-The-Top) platforms. Understand their impact on modern marketing, the opportunities they present, and the challenges to watch out for.

October 13, 2025

How Smart Freelancers Consistently Attract High-Value Clients

Discover the proven playbook for freelancers to attract clients proactively—clarity, consistent presence, and trust. Read more for actionable strategies.

October 13, 2025

Google’s Global "Sponsored" Ad Label Redefines Search Transparency

Discover how Google’s new global "Sponsored" ad label streamlines paid search results and transforms transparency for users, marketers, and advertisers worldwide.

October 13, 2025

AI Splits the Creator Class: Authenticity vs. Innovation

The creator economy is dividing as AI reshapes content. Explore how Meta’s Vibes and Sora force creators to choose between innovation and authenticity. Read more.

October 13, 2025

Google Expands Ads in AI Overviews, Reshaping Search Monetization

Google now integrates Search and Shopping ads into AI Overviews and AI Mode, revolutionizing digital advertising. Read more to discover industry impact and best practices.

October 13, 2025

Commerce Media Demands Proof: Advertisers Seek Verifiable Sales Impact

Discover why advertisers insist on proof of incremental sales in commerce media. Learn how transparency and measurement are reshaping industry trust. Read more.

October 13, 2025

Why Discipline Will Define SEO Strategy Success in 2026

Discover why disciplined focus—not chasing trends—will be the decisive edge in SEO strategy for 2026. Read more to see what sets winners apart.

October 13, 2025

Salesforce Unveils Agentforce 360: AI Agents Transform Slack for Marketers

Salesforce launches Agentforce 360, embedding AI agents into Slack to transform marketing and business workflows. Discover how digital teammates are reshaping collaboration.

October 13, 2025

How Misaligned Incentives Sabotage Sales and Marketing Growth

Discover how misaligned incentives between sales and marketing stall growth and why strategic realignment is crucial for SaaS success. Read more to find out.

October 13, 2025

Gen Z Marketing Myths Debunked: Loyalty, Community, and Influence

CMOs reveal why Gen Z loyalty and ad aversion are misunderstood. Discover how brands can win Gen Z through community, authenticity, and innovation.

October 13, 2025

OpenAI’s ChatGPT Ads Struggle to Connect With Consumers

OpenAI’s multimillion-dollar ChatGPT ad campaign aims to make AI mainstream—but data shows it’s missing the emotional mark. Explore why the polished spots fail to connect, what research reveals about their impact, and the lessons tech brands can learn from this ambitious yet flawed push.

July 16, 2025

Why One-Size-Fits-All Marketing Is Failing Modern Restaurants

Discover why generic marketing no longer works for restaurants and how personalization, local adaptation, and technology are redefining industry success. Read more now.

July 16, 2025

AI Revolution Upends Search Marketing: How Consumer Discovery Is Being Rewritten

AI-powered platforms are reshaping how consumers discover brands, diminishing search marketing’s dominance. Discover how marketers must adapt to stay visible.

July 16, 2025

Gmail’s “Manage Subscriptions” Revolution: How One Feature Is Forcing Marketers to Rethink Email

Gmail’s new Manage Subscriptions tool gives users control and challenges marketers to deliver value. Discover how this shift will redefine email marketing strategy.

July 16, 2025

Aude Gandon’s Appointment Signals a Bold Digital Future for Estée Lauder Companies

Estée Lauder appoints Aude Gandon as Chief Digital & Marketing Officer, signaling a bold step in digital transformation. Read more on this strategic move.

June 26, 2025

Papa John’s Croissant Pizza: How OOH and Influencers Are Redefining Fast Food Launches in the UAE

Discover how Papa John’s launched its Croissant Pizza in the UAE using OOH and influencer campaigns—reshaping fast food marketing for a new generation. Read more.

June 26, 2025

How Pepsi’s Bold Parody of Coke’s Share-a-Campaign Redefined Brand Rivalry

Discover how Pepsi’s bold parody of Coke’s iconic campaign redefined brand rivalry with humor, agility, and cultural relevance. Read more for key insights.

June 26, 2025

Heinz and Mustard Remix Condiments: Grammy Star’s Bold Sauce Drops at Buffalo Wild Wings

Grammy winner Mustard teams with Heinz for a bold new sauce, debuting at Buffalo Wild Wings. Discover the story and flavor behind this exclusive summer launch.

June 26, 2025

Naomi Watts and Stripes Beauty Ignite Midlife Revolution with ‘Hotter Than Ever’ Campaign

Discover how Naomi Watts’ Stripes Beauty is redefining midlife with the ‘Hotter Than Ever’ campaign—guerrilla marketing, real stories, and wearable activism. Read more.

June 26, 2025

Campari Group Reimagines Courvoisier With Bold “Bring Your Own” Campaign

Campari Group launches a dynamic campaign for Courvoisier, blending film, events, and retail to modernize the cognac’s image. Discover the new BYOCV era.

June 26, 2025

Oatly’s English-Only Ads in Mexico City: Branding Brilliance or Cultural Blind Spot?

Oatly’s English-only marketing in Mexico City sparks debate on branding, gentrification, and cultural sensitivity. Read more for insights on this bold campaign.

October 20, 2017

Mastering Influencer Marketing: Proven Strategies for Maximum Impact

Discover how to master influencer marketing with effective strategies, from selecting the right influencers to measuring success. Stay ahead of future trends and boost your brand’s visibility with authentic, impactful campaigns.

March 7, 2025

Digital Advertising for Allergy Clinics: Facebook & Google Ads That Convert (2025)

Learn how to create effective Facebook ads for allergy doctors and Google ads for allergy clinics. Our expert guide covers PPC strategies, seasonal campaigns, and compliance for healthcare advertising in 2025.

March 6, 2025

The Ultimate Guide to Creating the Best Website for Allergy Clinics in 2025

Discover how to build a high-converting website for your allergy clinic. Learn the essential features, SEO strategies, and patient-friendly content that turns visitors into patients.

March 5, 2025

7 Proven Strategies to Grow Your Allergy Practice in 2025 | Patient Acquisition Guide

Discover effective allergy clinic marketing strategies to attract more patients. Learn how digital marketing, referrals, telemedicine, and reputation management can grow your practice in 2025.

September 12, 2024

How an Architecture Marketing Agency Boosts Your Firm’s Brand and Client Reach

Discover how an architecture marketing agency can boost your firm’s brand awareness, attract high-value clients, and drive business growth through tailored marketing strategies.

August 29, 2023

Mastering Figma Prototyping: 6 Smart Tips to Elevate Your Workflow

Uncover six Figma Tips, shared by Designer Advocate Ana Boyer. These tips are not just guidelines; they are the secret ingredients to elevate your prototyping craft to a level of artistry.

August 28, 2024

Benefits of Hiring a Digital Marketing Agency: Why It's Better to Outsource Your Marketing Efforts

Discover the benefits of hiring a digital marketing agency for your small business or startup. Learn how a professional agency can help you achieve your marketing goals and stay ahead of the competition.